Our most effective formulas yet: introducing the new & improved Frankincense Intense™ Collection
Proven organic. Proven responsible. Proven results. Frankincense Intense™ has been one of our bestselling and most-loved collections since its release in 2013. Eleven years on, we’ve reformulated this multi-award-winning range, not only enhancing its efficacy but its sustainability credentials too.
“This is the only skincare I need,” says Anabel Kindersley, CEO. “I’m so thrilled that we’ve been able to make our most-loved skincare collection even better, and have been amazed by the results I’ve seen in my own skin. The Frankincense Intense™ Collection embodies everything we stand for – it proves that you don’t have to compromise on ethics to enjoy truly luxurious skincare with the best results we've ever had. Firming, lifting, recontouring – it does it all, and I can’t wait for all our customers to try it.”
What's new and improved
Advancements in green technology and the evolving landscape of functional and active organic ingredients has opened new doors for our sustainable, certified formulations.
We’ve redeveloped our Frankincense Intense™ Age-Defying and Frankincense Intense™ Lift collections with recently developed plant-based peptides, natural actives and emulsifiers, optimizing their performance without compromising on sustainability.
Frankincense Intense™ Age-Defying Collection
A new plant-based 3-peptide complex smooths skin and increases suppleness, helping to reduce the appearance of fine lines and wrinkles .
Hyaluronic acid delivers an intense and instant hydration boost, leaving skin smoother, while nourishing butters and oils give the formulations a luxurious feel on the skin and help to lock moisture into the skin’s surface.
Frankincense Intense™ Lift Collection
Restoring ribose and stimulating micro algae help to redefine facial contours.
Linseed extract creates a visibly lifted appearance, while a nourishing blend of organic butters deliver a luxurious texture and help to smooth and strengthen the skin.
Improved results
The results speak for themselves. Our consumer trials show that our reformulated collection is more effective than ever.
83%* of participants now agree their fine lines and wrinkles are visibly reduced when using our new Frankincense Intense™ Age-Defying Serum, compared to 77% when using the original formula.1
81% agree skin feels plumper when using Frankincense Intense™ Age-Defying Cream.2
92% agree skin around the eyes feels smoother when using Frankincense Intense™ Age-Defying Eye Cream.3
81% agree jawline feels firmer and tauter when using Frankincense Intense™ Lift Cream.4
83% agree skin feels lifted when using Frankincense Intense™ Lift Serum.5
79% agree eye bags are visibly reduced when using Frankincense Intense™ Lift Eye Cream.6
Improved sustainability
In addition to being certified organic and cruelty-free, the collection is now entirely vegan-friendly too.
Cold-processing technology has also allowed us to save 100% thermal energy without compromising on the quality or efficacy of our Frankincense Intense™ Age-Defying Serum.
We’ve reduced packaging by making each carton a better fit for each jar or bottle and replacing information leaflets with a QR code. These updates have allowed us to save 860kg of paper annually.
The power of frankincense
Our reformulated Frankincense Intense™ Collection still harnesses the soothing and rejuvenating properties of frankincense. You’ll still be able to detect that warm, aromatic scent, which is clinically proven to promote relaxation for a de-stressed mind and healthier skin. We conducted breakthrough clinical research into the therapeutic benefits of this ancient ingredient, which showed that after 3 weeks of use frankincense promoted a sense of relaxation, calm and wellbeing.7
As for its visible effects, frankincense essential oil has been shown to have toning, balancing and rejuvenating properties to keep skin feeling soft, supple and firm.
For our Frankincense Intense™ Lift collection, we worked with a renowned Italian research institution to transform the by-product of the frankincense distillation process into an exclusive skincare ingredient: Frankincense Active Phyto Complex. Extracted using a breakthrough zero-waste process, the boswellic acids and polyphenols in this active ingredient are proven to have a profound antioxidant effect, as well as collagen protection properties.
We’ve only ever used responsibly sourced frankincense across this collection; our new formulas are no different. Sustainably and traditionally hand-harvested from the Dhofar region of Oman, our frankincense is certified to the highest organic standard.
This same standard for organic and ethical sourcing is reflected in every ingredient across the collection, which is now also vegan-friendly in addition to being Soil Association certified organic and cruelty-free.
Key ingredients
3-peptide complex
Helps to improve skin tone and reduce fine lines and wrinkles
Gardenia stem cells
A natural active ingredient that helps skin remain firm and youthful
Active Phyto Complex
An exclusive, award-winning ingredient used in our Frankincense Intense™ Lift Collection
The science behind skin aging
As skin starts to age, it begins to thin and collagen and lipid production reduces, resulting in significant dullness, aging and dark spots. The stress hormone cortisol also disrupts the skin barrier, leaving the skin more vulnerable to key skin concerns including dryness, skin ageing, sensitivity and increased oil production. Both our Frankincense Intense™ Age-Defying and Lift products are formulated to target the skin’s structure at different stages of aging .
First signs of aging
Common skin concerns : Significant dullness, ageing and dark spots.
Reasons for aging: Skin begins to thin, and collagen and elastin fibres decline.
Pro-aging solution: Frankincense Intense™ Age-Defying Collection – clinically proven to smooth and plump fine lines and wrinkles and improve skin elasticity.
Second signs of aging
Common skin concerns: Age spots, laxity and dryness.
Reasons for aging: Less controlled production of melanin leads to age spots; “Triangle of Youth” flips with loss of elasticity and increase in age lines; dryness due to reduced sebaceous gland activity.
Pro-aging solution: Frankincense Intense™ Lift Collection – clinically proven to lift, firm and reduce the appearance of age spots.
