INGREDIENTS | 10 INGREDIENTS WE AVOID & WHY

  • 1. MEA/DEA DERIVATIVES

    A type of surfactant used to produce a foaming effect, these derivatives are associated with known carcinogens. Look out for Cocamide DEA, Lauramide MEA, Linolemide DEA and Oleamide DEA when buying hand wash, shampoo and shower gel.

  • 2. EDTA

    A powerful metal ion chelator that strips impurities from products and balances the formulation to help prevent it from spoiling. As they don’t biodegrade readily, we use biodegradable alternatives with a similar effect. Look out for EDTA on ingredient lists..

  • 3. PARABENS

    Synthetic preservatives used in cosmetics, many have had concerns raised over their safety and estrogen-like activity. Look out for words ending in ‘paraben’, such as ‘methylparaben’ on ingredient lists.

  • 4. PHTHALATES

    Used as a plasticiser to create flexibility in hair sprays and nail varnishes or as a solvent to stabilise the fragrance of a product, some phthalates are very toxic and have been banned from EU products. We’ve decided to ‘ban’ them all, just in case. Look out for Dimethyl Phthalate and Diethyl Phthalate to avoid phthalates.

  • 5. SILICONES

    These synthetically produced emollients are often used in haircare and skincare products to create a smooth texture. To mimic the effect we use vegetable oils, butters and waxes instead. Look out for words ending in ‘-thicone’ and ‘-oxane’, to avoid silicones.

  • 6. GENETICALLY MODIFIED INGREDIENTS

    Not enough is known about the long-term implications. Many GM ingredients are designed to withstand high levels of pesticides, but we prefer to support organic farming, avoiding agrochemical traces and protecting wildlife. Look out for GM-free products.

  • 7. SYNTHETIC FRAGRANCES

    Often hidden under the term ‘Parfum’ or ‘Fragrance’ on ingredients lists, some synthetic fragrances can trigger allergies and asthma. We use 100% pure essential oils to naturally fragrance our beauty products. Instead of listing our essential oils collectively as a ‘blend’, we choose to list them individually to show they’re all natural oils.

  • 8. BHT

    This petroleum derived ingredient is used to prevent products from oxidising. There are scientific debates with uncertain conclusions around its safety and possible link as a potential carcinogen. It’s also toxic to the aquatic environment. Instead, we use vitamin-rich ingredients to create a similar antioxidant effect. Look out for BHT on ingredient lists.

  • 9. MINERAL OIL

    Often found in baby oils and balms, mineral oil is derived from petroleum – a non-renewable resource from a pollutingindustry. Our baby products contain a nourishing sunflower oil base instead. Look out for Paraffinum Liquidum and Petrolatum to avoid mineral oil.

  • 10. TRICLOSAN

    An antimicrobial and antifungal preservative often used in deodorants/antiperspirants, mouthwashes and toothpaste. Some research indicates it may contribute to antibiotic resistance in bacteria. We use vegetable derived ingredients instead,such as cleansing shikimic acid in ourroll on deodorants. Look out for Triclosan on ingredient lists.